Seven Seas, a heritage brand of Procter & Gamble
Health Limited, launched a new digital campaign called #MyLittleGenius. This fun
campaign encourages parents to discover the true potential in their little one
and celebrate it with the whole world. As part of this campaign, Seven Seas
launched 'The Museum of Genius', a virtual online museum that celebrates the
creative streak in your child.
Campaign films were released on various digital channels including Facebook and YouTube, to encourage parents to participate by uploading videos and photos of their child's unique creations on Facebook or Instagram using the hashtag #MyLittleGenius. The first 50 entries each day won free samples from Seven Seas.