Do Not Disturb to Reduce Distracted Driving

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By Annette Mehta , Class 12, Dhirubhai Ambani International School, Mumbai

Do Not Disturb to Reduce Distracted Driving Annette Mehta, a grade 12 student from Dhirubhai Ambani International School, is passionate about behavioral economics. Mentored by a UChicago PhD student, she has written a research paper about the use of statistics to encourage people to activate Do Not Disturb while driving, reducing distracted driving. ________________________________________________________________________________________ The nudge theory is a useful tool in encouraging people to turn on Do Not Disturb while driving to increase traffic safety. The paper focused on the effectiveness of using statistics that target the selfish interests of the driving population, as a nudge, to incentivize them to activate Do Not Disturb while driving. The use of the nudge incentivizes people to activate Do Not Disturb more than just informing them to do the same. Thus, in place of simply telling drivers to not use their cellphones while driving, the presentation of facts and figures can increase the probability of them activating Do Not Disturb. It is crucial to reduce instances of distracted driving due to cell phone use as it approximately increases the risk of a crash by a factor of 4 among all drivers. The research paper has analyzed, evaluated and discussed the impact of activating the Do Not Disturb mode to reduce distracted driving as well as the use of the presentation of statistics, as a nudge, to encourage people to turn on Do Not Disturb while driving. Although using mobile phones while driving is illegal in India, it is honestly a difficult regulation to monitor by police officers and cameras.

Thus, it is important to raise awareness within the public to kindle the realization of the true dangers of using their cellphones while driving within them to ensure that they maintain road safety. The analysis of the survey sample helps to determine whether the nudge selected in this experiment is suitable to reduce distracted driving at a larger scale. The aim of the research paper was to analyze the effectiveness of using the nudge, presentation of statistics, to encourage drivers to activate Do Not Disturb while they are driving. Do Not Disturb is an effective form of reducing distracted driving as it significantly reduces the incentive that drivers have to pick their phone up or look at their screens while driving. Thus, if a greater proportion of the driving population activates Do Not Disturb while they drive, the road safety increases overall. The use of the nudge presented significantly improves the likelihood of activating Do Not Disturb to reduce distracted driving in India.

Link for research paper:


Annette Mehta Dhirubhai Ambani International School